Project DETAILs
Client
Make-A-Wish
Country
United States
Type
Fundraiser
Challenge
Make-A-Wish sought to boost awareness and drive donations during a major community fundraising event, aiming to deepen public understanding of their mission and impact.
Solution
Luminex designed an emotionally powerful “Wish Journey” experience, inviting attendees to walk through interactive displays that told the real stories of wish recipients. A virtual wish-granting station allowed participants to engage with the cause in a personal way, while informative touchpoints highlighted the tangible impact of each donation. By building a heartfelt, immersive narrative, we inspired generosity and created a space where giving felt both meaningful and immediate.
Results