Project DETAILs
Client
ADT
Industry
Home Security
Type
Exhibition
Challenge
ADT aimed to demonstrate the simplicity and power of their smart home security systems to a tech-savvy audience at a high-traffic home show.
Solution
Luminex designed an immersive Smart Home Simulation experience. Attendees stepped into a realistic home environment where they witnessed a simulated break-in—highlighting how ADT’s system responded instantly to detect and deter the intruder. Interactive touchscreens allowed guests to explore features in depth, while trained brand ambassadors offered live demos and answered real-time questions, creating a hands-on, memorable engagement.
Results
Increased lead generation by 250% compared to previous events.
Significant increase in brand awareness and positive sentiment.
Demonstrated clearly the ease of use of ADT products.

